Strategic Plan - Marketing

To position Saint Paul School as a faith-based parish school dedicated to Catholic values, academic excellence and a commitment to ministry of service through communication to community, parents and parish.

Objective 1

Drive enrollments to lower grades

Objective 2

Leverage digital and social media marketing to build awareness, drive engagement and retention.

Objective 3

Raise School Profile through Events and Public Relations

Strategy 1

Develop on-site events such as open house, school tours and school events to build awareness and interest.

Improve communications by developing and expanding online marketing programs.

Expand public and media relations efforts to increase awareness.

Strategy 2

Enhance and expand advertising program to increase reach and brand recognition.

Broaden digital and social media efforts to reach and interact with alumni, current families and prospects.

Enhance community relations by participating in various local events.

Strategy 3

Partner with various parishes to broaden recruitment efforts.

Conduct research with families to gain insight into overall satisfaction level, concerns and risks.

Strategy 4

Develop outreach program to target the entire St. Paul Parish including the Hispanic community.

Expand spirit wear program to raise awareness and build school identity.

Strategy 5

Revitalize ROAR program to drive greater participation, interest and satisfaction.

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